Many people ask where the name and from; years of an entrepreneur selling firearms and ammunition at gun shows for cheap prices developed a repeat customer base. As the years passed, this customer’s comment remained on the mind of the entrepreneur who had a vision of expanding the business through direct mail to reach more customers. His vision turned into reality in 1993 as the direct mail company was formed and needed a name; the entrepreneur recalled the comment by the West Texas customer and thought this would be a great name for the company.
Born in 1993 and published its first catalog in 1994 filled with shooting and outdoor gear. The age of internet shopping arrived in 1999 and we were one of the first company in the industry to jump on the band wagon and developed an online shopping website. Yes, it was not what it is today, but it did allow customers to shop at their convenience and minimized the need for calling and placing their order with a telephone sales representative. As the business continued to grow and expand, this small mail order company grew into a top internet retailer selling products that appealed to shooting and outdoor enthusiast.
Today, we employ many energetic team members in variouse location. The team has a unified goal in mind, to provide excellent service to our customers and the products they need and want at the best price available.
Why shop with us ? Our industry experts will assist you with all your questions, competitive market pricing, super fast shipping and excellent customer service. We as a household name through extensive marketing efforts; mailing millions of catalogs annually and receiving millions of visitors a month to our website. The breadth of products offered expands over many categories with hundreds of thousands of products in stock and ready to ship immediately.
An America’s Ultimate Shooting Sports Discounter is more than just an online retailer; the website is a place for enthusiast to discuss current events, products, and more. The shared information and knowledgeable staff allows first time buyers to make educated buying decisions. Our expertise is in our knowledge of the market, quick reaction time to market changes, fast shipping and excellent service.
TIMELINE
- Founded on September 23, 1993. The three gun collectors begin selling firearms for low prices at gun shows across the United States.
- Now mailing out 100,000 catalogs at a time, each packed with firearm accessories, gun gear, and military surplus items.
- 1999 expandingour products availability to solidify its place as America’s Ultimate Shooting Sports Discounter.
- 2009 launches the firearms advocacy blog The Shooter’s Log.
- 2018 we now offers 200,000+ in-stock products on its website—most ready to ship same-day from its headquarters in Fort Worth, Texas.
- The company continues to be dedicated to providing excellent customer service, supporting the Second Amendment, and ensuringour customers have access to the gun gear, military surplus, and ammo they need and want at the best prices available.
